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Available for work

People are fascinating.
Design should be too.

Brand Identity & Creative Strategist crafting brand worlds that feel as good as they look.

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Sera in 60 seconds

How I Work

With curiosity.

The world is layered and full of signals. I sift gently, finding the parts that feel true. uncovering the simple stories that inspire change and guide strategic decisions.

With precision.

Every element has a reason to be here. I follow what works, stay aware of what’s emerging, and remove anything that distracts. The result is work that feels focused, intentional, and steady.

With human-focus.

I pay attention to the people behind the work—their needs, pressures, and hopes. Strategy only works when it considers how it will be lived with. I design with context, care, and reality in mind.

Meaningful Collaboration

100%

Clients

My work starts with connection. Becoming the framework for thoughtful strategy and design that feels authentic, lived-in, and built to last. 

Take a Look

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