Yous Drinks

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Name

Sera A. Taylor

Status

Available for work

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Client
Yous Drinks

Deliverables
Art Direction

Packaging

Illustration

Messaging

Credits

Sera A. Taylor

Agency

Freelance

01. The Scope

Examining the product front to back — and side to side, in order to develop a logo design with supporting collateral that stands testament to a health conscious, forward thinking product that appeals to both a youthful and mature audience.

02. The Process

To ensure a deep understanding of the brand, it’s goals and benefits to their audience, a combination was created to develop a united experience of easy-drinking. Positioning Yous as a joyous probiotic drink with bold and crisp flavor.

03. The Outcome

An identity system that mirrors this positioning by curating a dynamic color palette, along with gallant typography displaying their spirited characteristics. These fundamentals were paired with muted elements to maintain a timeless identity.

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